Hi and welcome to Insider Advertising for April 29. I'm senior advertising reporter Lauren Johnson, and here's what's going on:
- Verizon reportedly wants to sell off media assets.
- Hewlett-Packard Enterprise in-houses its advertising.
- Lionsgate tried to buy Showtime.
If this email was forwarded to you, sign up here for your daily insider's guide to advertising and media.
Tips, comments, suggestions? Drop me a line at [email protected] or on Twitter at @LaurenJohnson.
Verizon Media
Verizon is reportedly considering a sale of its media assets, including AOL and Yahoo
- Verizon Communications is considering selling it's media assets, according to The Wall Street Journal.
- The sale, if it happens, would include Yahoo and AOL.
- Private-equity firm Apollo Global Management Inc. is said to be involved, the sources told the Journal.
Read the story.
Hewlett Packard Enterprise CEO Antonio Neri
Hewlett Packard Enterprise
Hewlett Packard Enterprise
Hewlett-Packard Enterprise is the latest big advertiser to move business in-house in a loss for ad giant Publicis
- Hewlett-Packard Enterprise has created an in-house agency to oversee a big portion of its ad business, Lindsay Rittenhouse and Patrick Coffee reported.
- The decision marks a loss for ad giant Publicis, which has worked with HPE for several years.
- Sources said the move is an attempt by HPE to cut costs by taking programmatic media in-house.
Read the story.
The "Shameless" series finale aired on Sunday.
Showtime
Showtime
Lionsgate tried to buy ViacomCBS' Showtime but was rejected, sources say
- Lionsgate made overtures to buy Showtime from ViacomCBS but was rejected, multiple sources tell Claire Atkinson.
- The idea was to combine Showtime with Lionsgate's own premium pay-TV company, Starz.
- One of the sources, based on their knowledge of the businesses, said the proposed entity would have had a value of between $10 billion to $12 billion.
Read the story.
More stories we're reading:
- Facebook tops expectations with soaring quarterly ad revenue (The AP)
- Joe Rogan said on his podcast that healthy young people should avoid COVID-19 vaccines. Spotify reportedly has no plans to remove the episode. (Insider)
- Pixar staffers frustrated by decision to send movies straight to Disney Plus: 'It's hard to grasp' (Insider)
- Apple's privacy changes are poised to boost its ad products (Wall Street Journal)
- Blackstone hires Droga5 chief strategy officer Jonny Bauer to lead a new brand initiative (Forbes)
- WarnerMedia plans to charge $9.99 per month for ad-supported HBO Max (CNBC)
Thanks for reading and see you tomorrow! You can reach me in the meantime at [email protected] and subscribe to this daily email here.
Read the original article on Business Insider
Dit artikel is oorspronkelijk verschenen op z24.nl